The Ultimate Guide To What is Content Marketing? Benefits & Examples - Outbrain.com

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Do you know what? This, my good friend, is one of the biggest examples of of perpetuity. I wager that when you hear "content marketing," you think of blog sites, Twitter, Facebook, and viral You, Tube videos. But content marketing has been around far longer than the Web. Why? Since content marketing is all about, and humans have actually told stories for as long as they could speak.

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Content marketing success and failure: determining factors

When Hasbro and Marvel worked together to release their comic book series ""in 1982, their marketing method was easy. They wanted to produce what Kenner Toy Company's Star Wars action figures already had: Within 2 months of launching the first comic book, about 20% of their target audience, kids between the ages of five and twelve, had two or more G.I.

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And at that point, the comic book only had 2 stories. Seven years later, the series was among Marvel's greatest titles, and How's that for utilizing content to market an item? A lot has changed ever since, and what worked back in the 80s will not always work today. However, with  Did you see this?  marketing channels like social media appearing almost daily, opportunity is knocking.

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Do not hesitate to avoid ahead if one topic catches your eye: of Content Marketing as: a strategic marketing method concentrated on producing and distributing important, appropriate and consistent content to bring in and retain a clearly-defined audience and, ultimately, to drive successful consumer action. Their meaning is strong in my opinion.

It means that content marketing is a that focuses on building a with your target audience by providing Eventually, when clients make a purchase decision, their commitment already lies with you. They will and prefer it over competitors' alternatives. In contrast to one-off marketing, content marketing reveals that you actually appreciate your consumers.